How to sell LED Signs PowerPoint Available
At a sign show in Las Vegas this Feb. 2010, Bob Effrain of Finest LED
Signs and Jason Melby of Daktronics taught a class on how to sell LED
Message Center Signs. After the items to be covered in the class were
agreed upon by Bob and Jason, Jason put it in a Power point
presentation. Even though you aren’t getting the oral presentation, the
power point alone contains lots of great information. Finest LED signs
make a full line of Tri Color and Full Color Signs for indoors, windows,
and outdoors, in all sizes. Finest also has gas price changers in all
sizes in both red and green. Indoor and Window signs are not covered
specially in this presentation since Dak does not make them. Window
signs outsell outdoor signs by 10 to 1, so don’t overlook this lucative
market, it is an easy way to get started in the sales of LED message
center signs.
The presentation covers material that you should be aware of, but don’t
get caught up in technicalities. As far as pitch goes (This topic is
covered in the presentation), 20mm is the most popular since it can be
viewed both reasonably close, and from hundreds of feet away. 20mm is
the largest pitch Finest will build a full color sign in; if you go
larger you lose clarity on pictures. On tri color sign that are used
mainly for text, you can use up to 30mm, allowing these signs to be
viewed from a greater distance.
The best training is getting out and seeing customers. Customers
interested in standard size tri color signs are not going to ask you
technical questions. They are going to say “WOW” when they see a demo
sign or watch the video, and the questions will be about how big a sign
they can fit in the window and price. The customer who wants to
purchase an outdoor full color display that cost $20,000+ is the one who
is going to have the questions because he is getting quotes from several
companies.
We are here to help you sell. Call us with your questions or for
quotes. Call from the customer’s shop if you need to get something
answered immediately to make the sale. We hope you enjoy and learn from
the presentation.
Click
here for Powerpoint presentation |